10 Leading Online Fitness Equipment Retailers

As an American football player, I know firsthand the importance of staying in peak physical condition both on and off the field. Whether it’s the off-season or I’m looking to supplement my team’s training, having access to quality fitness equipment is crucial for maintaining my strength, speed, and agility. Over the years, I’ve explored numerous online stores to find the best gear for my home gym and to keep up with my rigorous training regimen. From heavy-duty power racks that can handle my most intense lifting sessions to agility ladders for footwork drills, I’ve scoured the internet for the most reliable and diverse fitness equipment retailers. In this article, I’ll share my top 10 picks for the best fitness equipment online stores, each offering a unique selection that caters to various aspects of an athlete’s training needs. Whether you’re a fellow football player, a fitness enthusiast, or someone just starting their wellness journey, these stores have something for everyone looking to elevate their workout game.

1. Perform Better (performbetter.com)

Perform Better is a comprehensive online store for functional training equipment and gym essentials. Their extensive catalog caters to both professional trainers and fitness enthusiasts, offering a wide range of products to enhance workout routines. The store’s best-selling items include balance and stability tools, resistance bands, and recovery equipment. Perform Better also stands out for its selection of professional-grade weight lifting equipment, featuring kettlebells, dumbbells, training ropes, and cable equipment. For those looking to set up a complete gym, they offer flooring solutions, cardio equipment, and group fitness gear. Additionally, Perform Better provides educational resources through their collection of books and DVDs, making it a one-stop shop for fitness knowledge and equipment.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store specializing in equipment for home gyms. Founded by two brothers, Jared and Aron, the company was born out of their passion for fitness and desire to help others achieve their wellness goals. With a focus on providing high-quality equipment for various home gym setups, including garage, basement, and backyard gyms, Muscle Wellness Market caters to fitness enthusiasts of all levels. The store offers an extensive range of fitness equipment, including strength training gear, bodyweight equipment, conditioning tools, gym accessories, and support gear. Their product selection is carefully curated to ensure customers have access to top-rated brands and the highest quality exercise equipment available. Muscle Wellness Market prides itself on offering adaptable machines that can progress with users as they advance in their fitness journeys. One of the key strengths of Muscle Wellness Market is its commitment to customer service. The company’s close-knit team is dedicated to assisting customers at every step, from providing product information to guiding them through the purchase process. This customer-first approach sets them apart from competitors who may prioritize profit over customer satisfaction. Muscle Wellness Market also offers several attractive benefits to its customers. These include free shipping on all orders worldwide, a lowest price guarantee, and secure online ordering with SSL certificate protection. The company’s expertise in the fitness industry, backed by the founders’ extensive experience and certifications, ensures that customers receive knowledgeable advice and access to a unique range of high-end products.

3. American Barbell (americanbarbell.com)

American Barbell specializes in premium strength training equipment, with a particular focus on high-quality barbells and weightlifting accessories. Their product line includes an impressive array of barbells designed for various purposes, from general training to specialized powerlifting bars. American Barbell’s commitment to quality is evident in their manufacturing process, producing equipment that meets the standards of collegiate institutions, military facilities, and major gym chains. In addition to barbells, they offer a comprehensive selection of weights, racks, and other strength training essentials. For home gym enthusiasts and professional facilities alike, American Barbell provides durable, precision-engineered equipment that can withstand intense use and deliver consistent performance.

4. FringeSport (fringesport.com)

FringeSport is an online retailer dedicated to “Improving Lives Through Strength,” offering a curated selection of high-quality strength and conditioning equipment. Their product range covers all aspects of weightlifting and functional fitness, including bumper plates, barbells, squat racks, and kettlebells. FringeSport also caters to bodyweight training enthusiasts with a variety of equipment options. For those looking to set up a home gym, FringeSport provides comprehensive solutions with everything from barbells and bumper plates to plyometric boxes. The company’s focus on functional fitness equipment makes it an excellent choice for CrossFit enthusiasts and those interested in varied, high-intensity workouts. With their commitment to quality and customer satisfaction, FringeSport has established itself as a reliable source for both home gym setups and commercial fitness facilities.

5. Strength Warehouse USA (strengthwarehouseusa.com)

Strength Warehouse USA is a top online retailer specializing in gym equipment for both home and commercial use. Their extensive product range covers everything from stretch bands to power racks, catering to various fitness needs and goals. The company takes pride in offering American-made gym equipment, with a dedicated section showcasing products manufactured in the USA. This commitment to quality and supporting domestic manufacturing sets them apart in the market. Strength Warehouse USA’s website is user-friendly, making it easy for customers to find and purchase the equipment they need. With a strong focus on strength training equipment, they offer a wide selection of barbells, weight plates, and specialized items like technique bars for Olympic lifting.

6. Fitness Superstore (fitnesssuperstore.com)

Fitness Superstore is a well-established online retailer that offers both new and refurbished gym equipment at significant discounts. Customers can find high-quality fitness equipment from renowned brands such as Precor, Life Fitness, and Cybex at 40-70% off MSRP. This pricing strategy makes professional-grade equipment more accessible to home gym enthusiasts and smaller fitness facilities. Fitness Superstore’s diverse inventory includes cardio machines, strength training equipment, and accessories, catering to a wide range of fitness preferences. By offering refurbished options alongside new products, they provide budget-friendly alternatives without compromising on quality, making it an attractive choice for cost-conscious buyers looking for premium equipment.

7. Fitness Factory Outlet (fitnessfactoryoutlet.com)

Fitness Factory Outlet is a comprehensive online store that has been serving the fitness community since 1990. They offer a wide range of commercial and residential fitness equipment, featuring products from well-known brands like Body Solid, Powertec, Spirit Fitness, Troy Barbell, and Steelflex. The store is particularly noted for its extensive selection of strength training equipment, including home gyms, power racks, and an impressive array of dumbbells. Fitness Factory Outlet stands out for its competitive pricing and frequent promotions, with many products available at discounted rates. They also offer free shipping on all items, making large equipment purchases more affordable. The website is well-organized, allowing customers to easily browse through different categories and find detailed product information. With a strong focus on customer satisfaction, Fitness Factory Outlet provides excellent customer service and a user-friendly shopping experience.

8. Rogue Fitness (roguefitness.com)

Rogue Fitness is a leading manufacturer and retailer of high-quality strength and conditioning equipment. Known for their robust and durable products, Rogue has become a go-to brand for CrossFit enthusiasts, powerlifters, and professional athletes alike. Their extensive product line includes barbells, plates, racks, rigs, and a wide array of accessories for both home and commercial gym setups. Rogue Fitness stands out for its commitment to American manufacturing, with many of their products made in-house at their facilities in Ohio. The company’s reputation for excellent customer service and fast shipping has contributed to its popularity among fitness enthusiasts. Rogue also offers custom gym design services, making it an ideal choice for those looking to outfit complete commercial or home gym spaces.

9. Fit Equipment Etc. (fitnessequipmentestore.com)

Fit Equipment Etc. is New England’s largest showroom of home gym and exercise equipment. This online store offers a comprehensive selection of fitness gear for both residential and commercial use. Their product range includes cardio machines, strength training equipment, and accessories from various reputable brands. Fit Equipment Etc. prides itself on providing personalized service, helping customers choose the right equipment for their specific needs and space constraints. The company’s extensive showroom allows customers to test equipment before making a purchase, which is a significant advantage for those who prefer a hands-on experience. With their focus on customer satisfaction and a wide range of products, Fit Equipment Etc. has established itself as a trusted source for fitness equipment in the New England area.

10. The Fitness Store (thefitnessstore.com)

The Fitness Store, located in Manitowoc, Wisconsin, is a full-service fitness equipment facility offering a wide range of cardio and weight training equipment. As a local business, they provide personalized service and expert advice to help customers find the right fitness solutions for their needs. The store carries products from well-known brands in the fitness industry, ensuring quality and reliability. In addition to selling equipment, The Fitness Store likely offers services such as equipment maintenance, repair, and installation. Their commitment to serving the local community sets them apart from larger online retailers, making them an excellent choice for those who value personalized attention and support in their fitness journey. The Fitness Store’s combination of quality products and local expertise makes it a valuable resource for fitness enthusiasts in the Manitowoc area.